When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

The International Maritime Language Programme (IMLP) is a well structured, English-monolingual textbook with diversified texts, tasks and projects, complemented and supplemented by a CD-ROM and reflecting an up-to-date content based communicative methodology of language teaching and learning. The programme covers every aspect of the seafaring world: Maritime Communication,General Ship's Knowledge, Engineering, Navigation, Safety, Documents, Correspondence and Grammar. The course book and the ...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

Practical hands-on knowledge in the operational use of electronic chart display and information systems (ECDIS). The guide gives an overview of the principles of ECDIS navigation.