Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...

Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.

It features new cases and enhanced learning tools to help you make sense o...

The Sixth Edition of Microbiology: An Evolving Science inspires students to engage with the most cutting-edge research in the field through new digital tools and a transparent pedagogical framework. New research examples from two themes-the microbiome and global impacts-show students why microbiology is exciting and relevant, while an objectives-led framework helps them understand and apply concepts before, during, and after class.

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

The Positive Psychology: A Workbook for Personal Growth and Well-Being is a companion workbook designed to accompany Compton and Hoffmans Positive Psychology: The Science of Happiness and Flourishing, 4e. The workbook aligns active learning and critical thinking applications with the twelve core chapters of Compton and Hoffmans textbook, but could easily be a benefit to other Positive Psychology texts or support courses and texts where a workbook centered on growth, well-being, and mindfulnes...

With a structure focused on process over memorization, best-selling author Dawn M. McBrides The Process of Research in Psychology, Fifth Edition covers topics with a step-by-step approach to help students understand the full progression of developing, conducting, and presenting a research study from start to finish. Early chapters introduce important concepts for developing research ideas, subject sampling, ethics, and data collection; more detailed coverage of these topics is included in the...

Politics of the Administrative Process gives students a realistic, relevant, and well-researched view of the field while remaining reader-friendly with engaging vignettes and rich, current examples. With a unique focus on policymaking and politics, the Ninth Edition continues its strong emphasis on politics, accountability, and performance.