John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and m...

In the new edition of this lively and accessible Very Short Introduction to Buddhism, Damien Keown looks at all the distinctive features of the major world faith; examining the development of Buddhist thought over the centuries, its impact on daily life in contemporary society, and the spread of Buddhism throughout the world.

Buddhism: A Very Short Introduction introduces the reader to the teachings of the Buddha and to the workings of Buddhism in daily life. Damien Keown looks at the distinc...

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face.

Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effec...

From the MAN BOOKER PRIZE- and WOMEN'S PRIZE-SHORTLISTED author of Swing Time, White Teeth and On Beauty - a masterful and intimate novel of modern London life'A triumph. Every sentence sings' Guardian'Intensely funny, richly varied, always unexpected. A joyous, optimistic, angry masterpiece' Daily Telegraph'Smith's most satisfying novel.

Funny, sexy, weird, full of acute social comedy. She's up there with the best around' Evening StandardZadie Smith's brilliant tragicomic NW follows four Lon...

Teaching English Literature 16 - 19 is an essential new resource that is suitable for use both as an introductory guide for those new to teaching literature and also as an aid to reflection and renewal for more experienced teachers. Using the central philosophy that students will learn best when actively engaged in discussion and encouraged to apply what they have learnt independently, this highly practical new text contains: discussion of the principles behind the teaching of literature at t...

This third edition of Hans Bertens bestselling book is an essential guide to the often confusing and complicated world of literary theory. Exploring a broad range of topics from Marxist and feminist criticism to postmodernism and new historicism Literary Theory: The Basics covers contemporary topics including:reception theory and reader response theorythe new criticism of postmodernismthe after theory debatepost-humanism, biopolitics and animal studiesaestheticsLiterary Theory: The Basics hel...

Winner of the prize for New Edited Book at The Royal Society of Medicine & The Society of Authors' Medical Book Awards, this textbook for medical students covers orthopaedics, trauma and rheumatology in one volume. It offers both core information regarding what the student needs to know about these specialties and an extensive series of cases with questions and answers that illustrate the thinking behind common everyday practice. The book offers a standard approach to history taking and physi...

North Korea is an impoverished, famine-ridden nation, but it is also a nuclear power whose dictator Kim Jong-un regularly threatens his neighbors and adversaries, the United States in particular, with destruction. Even though Kim and President Donald Trump's responses to him dominate the daily headlines, the idea that North Korea is a menace is not a new one. Indeed, ever since Korea was first divided at the end of World War II, the tension between its northern and southern halves has riveted...

A fully updated edition of the best-selling Cambridge Advanced Learner's Dictionary. This paperback edition is ideal for advanced (C1-C2) learners of English and contains up-to-date vocabulary, including words from the areas of technology, media, language, society, and lifestyle, plus important words for academic study. With over 140,000 words, phrases, meanings, and examples, hundreds of pictures and illustrations, clear definitions and a new 'Focus on Writing' section, the dictionary is per...

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.