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Nutritional Neuroscience
2005 || Hardcover || Harris R. Lieberman e.a. || Taylor & Francis
Scientific and commercial interest in the field of nutritional neuroscience has grown immensely over the last decade. Today, a broad range of dietary supplements, foods for weight loss, functional foods, nutraceuticals, and medical foods are widely available. Many of these products are marketed for their effects on behavior or brain function, which relates directly to nutritional neuroscience and raises issues regarding their safety and efficacy.
The only comprehensive reference on this subje...
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The Interpreted World
An Introduction to Phenomenological Psychology
2005 || Paperback || Ernesto Spinelli || SAGE
The Interpreted World, Second Edition, is a welcome introduction to phenomenological psychology, an area of psychology which has its roots in notoriously difficult philosophical literature.
Twentieth-Century French Philosophy
Key Themes and Thinkers
2005 || Paperback || Alan D. Schrift || Wiley
This unique book addresses trends such as vitalism, neo-Kantianism, existentialism, Marxism and feminism, and provides concise biographies of the influential philosophers who shaped these movements, including entries on over ninety thinkers. Offers discussion and cross-referencing of ideas and figuresProvides Appendix on the distinctive nature of French academic culture.
Corporate Social Responsibility / 1st edition
Doing the Most Good for Your Company and Your Cause
2005 || Hardcover || Philip Kotler e.a. || Wiley
In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...
A Reference Grammar of Modern Standard Arabic
2005 || Paperback || Karin C. Ryding || Cambridge University Press
A Reference Grammar of Modern Standard Arabic is a comprehensive handbook on the structure of Arabic. Keeping technical terminology to a minimum, it provides a detailed yet accessible overview of Modern Standard Arabic in which the essential aspects of its phonology, morphology and syntax can be readily looked up and understood. Accompanied by extensive carefully-chosen examples, it will prove invaluable as a practical guide for supporting students' textbooks, classroom work or self-study, an...
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
An Introduction to Language Policy
Theory and Method
2005 || Paperback || Thomas Ricento || Wiley
An Introduction to Language Policy: Theories and Method is a collection of newly-written chapters that cover the major theories and methods currently employed by scholars active in the field. Provides an accessible introduction to the study of language policy research and language's role in social life. Consists of newly commissioned essays written by internationally recognized scholars. Helps define and describe a growing field of inquiry and is an authoritative source for students, scholars...
Common Mistakes at Proficiency...and How to Avoid Them
2005 || Paperback || Julie Moore || Cambridge University Press
This invaluable little book highlights the real mistakes that students make in the exam - and shows how to avoid them. Based on analysis of thousands of exam scripts, each unit targets a key problem area. Clear explanations and exercises help students to use the language accurately.
Regular tests offer students a further opportunity to check and consolidate what they have learnt. * Highlights common mistakes that learners really make * Based on analysis of thousands of exam scripts * Short, s...
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || Wiley
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...
Uncovering Grammar
2005 || Paperback || Scott Thornbury || Macmillan
The book uses extracts from exchanges in real classrooms, authentic texts and language teaching tasks. It provides lots of practical activities so that you can immediately and easily put the ideas to work in your classroom. Also, suggests ways of creating awareness-raising tasks to help students acquire grammar.