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Resultaten (327)
Introduction to Logistics Systems Management / 3rd edition
With Microsoft Excel and Python Examples
2022 || Hardcover || Gianpaolo Ghiani e.a. || Wiley
The updated new edition of the award-winning introductory textbook on logistics system management
Introduction to Logistics Systems Management provides an in-depth introduction to the methodological aspects of planning, organization, and control of logistics for organizations in the private, public and non-profit sectors. Based on the authors' extensive teaching, research, and industrial consulting experience, this classic textbook is used in universities worldwide to teach students the use o...
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
A Reader in the Anthropology of Religion / 2nd edition
2008 || Paperback || Michael Lambek || Wiley
A Reader in the Anthropology of Religion is a collection of some of the most significant classic and contemporary writings in the field. Updated in its second edition, this volume examines numerous aspects of religion in a diversity of cultures and expands upon the idea of what we mean by 'religion', linking it to some of the broader questions of culture and politics. Collects classic and contemporary articles from the major thinkers in both North American and British anthropology Emphasizes ...
Veterinary Microbiology and Microbial Disease / 2nd edition
2011 || Paperback || P.J. Quinn e.a. || Wiley
Microbiology is one of the core subjects for veterinary students, and since its first publication in 2002, Veterinary Microbiology and Microbial Disease has become an essential text for students of veterinary medicine. Fully revised and expanded, this new edition updates the subject for pre-clinical and clinical veterinary students in a comprehensive manner. Individual sections deal with bacteriology, mycology and virology.
Written by an academic team with many years of teaching experience, t...
Photography Theory in Historical Perspective / 1st edition
2011 || Paperback || Hilde Van Gelder e.a. || Wiley
Photography Theory in Historical Perspective aims to contribute to the understanding of the multifaceted and complex character of the photographic medium by dealing with various case studies selected from photographic practices in contemporary art, discussed in the context of views and theories of photography from its inception.
The Internet of Things / 1st edition
2020 || Paperback || G Meikle || Wiley
More objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information.
This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and ...
Industrial Microbiology (e-book)
|| E-book via Bookshelf || David B. Wilson || Wiley
The Data Model Resource Book : Universal Patterns for Data Modeling
2009 || Paperback || Paul Agnew e.a. || Wiley
This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data ...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
2020 || Hardcover || Marc Benioff e.a. || Wiley
How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...