Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a ke...

The Second Edition of An Introduction to Transitional Justice provides a comprehensive overview of transitional justice judicial and non-judicial measures implemented by societies to redress legacies of massive human rights abuse. Written by some of the leading experts in the field, it takes a broad, interdisciplinary approach to the subject, addressing the dominant transitional justice mechanisms as well as key themes and challenges faced by scholars and practitioners. Using a wide historic ...

This fully updated edition of the bestselling textbook on Health Service Operations Management provides an invaluable reference for students and researchers in the fields of healthcare management, operations management and patient flow logistics. Featuring theoretical frameworks and a comprehensive set of practical case studies, this book also covers subjects such as hospital planning and supply chain management in healthcare, quality assurance and performance management. Healthcare managers ...

Writes of Passage explores the interplay between a system of "othering" which travelers bring to a place, and the "real" geographical difference they discover upon arrival. Exposing the tensions between the imaginary and real, Duncan and Gregory and a team of leading international contributors focus primarily upon travelers from the 18th and 19th Centuries to pin down the imaginary within the context of imperial power. The contributors focus on travel to three main regions: Africa, South Asia...

This resource is a much-needed support to the few textbooks in the field and offers an excellent introduction and overview to the established principles and new thinking in cultural heritage management . Leading experts in the field from Europe, North America and Australia, bring together recent and innovative works in the field. With geographically and thematically diverse case studies, they examine the theoretical framework for heritage resource management.

Setting significant new thinking ...

Fundamentals of the Physical Environment has established itself as a well-respected core introductory book for students of physical geography and the environmental sciences. Taking a systems approach, it demonstrates how the various factors operating at Earth’s surface can and do interact, and how landscape can be used to decipher them. The nature of the earth, its atmosphere and its oceans, the main processes of geomorphology and key elements of ecosystems are also all explained.

The final...

This is the first philosophy textbook in moral psychology, introducing students to a range of philosophical topics and debates such as: What is moral motivation? Do reasons for action always depend on desires? Is emotion or reason at the heart of moral judgment? Under what conditions are people morally responsible? Are there self-interested reasons for people to be moral? Moral Psychology: A Contemporary Introduction presents research by philosophers and psychologists on these topics, and add...

Politics and political relationships underpin the world we live in. From the division of the earth's surface into separate states to the placement of 'keep out' signs, territorial strategies to control geographic space can be used to assert, maintain or resist power and as a force for oppression or liberation. Forms of exclusion can be consolidated and reinforced through territorial practices, yet they can also be resisted through similar means.

Territoriality can be seen as the spatial expre...

If in this book harsh words are spoken about some of the greatest among the intellectual leaders of mankind, my motive is not, I hope, to belittle them. It springs rather from my conviction that, if our civilization is to survive, we must break with the habit of deference to great men. Karl Popper, from the PrefaceWritten in political exile during the Second World War and first published in two volumes in 1945, Karl Popper The Open Society and Its Enemies is one of the most influential books ...