Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

For courses in computer programming. Evaluates the fundamentals of contemporary computer programming languages Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. Through a critical analysis of design issues, the text teaches students the essential differences between computing with specific languages, while the in-depth discussion ...

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...

A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...

Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.

It features new cases and enhanced learning tools to help you make sense o...

Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...

Elementary Number Theory, 6th Edition, blends classical theory with modern applications and is notable for its outstanding exercise sets. A full range of exercises, from basic to challenging, helps students explore key concepts and push their understanding to new heights. Computational exercises and computer projects are also available.

Reflecting many years of professor feedback, this edition offers new examples, exercises, and applications, while incorporating advancements and discoveries i...