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Resultaten (14)
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WOW Worlds of Wonder
Experience Design for Curious People
2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...
Hello World
How to be Human in the Age of the Machine
2020 || Paperback || Hannah Fry || Transworld Publishers Ltd
'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime.
Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, tran...
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Doughnut Economics
Seven Ways to Think Like a 21st Century Economist
2023 || Paperback || Kate Raworth || Random House
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...
Customer Centred Signalling
Stop selling and start responsible influencing New insights into online and social B2B marketing strategies
2018 || Hardcover || Klaas Fleischmann || Soic
Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...