Runes employ many techniques from informal scratchings to sophisticated inlaid designs on weapons, or the exquisite relief carvings of the Franks Casket. This book tells the story of runes from their mysterious origins, their development as a script, to their use and meaning in the modern world.

An updated new edition that provides detailed descriptions of important text varieties in English along with methodological techniques to carry out analyses of them, including conversation, newspaper writing, academic prose and social media. Each chapter ends with activities for the reader to apply and practice the analyses they read about.

The new eighth edition of An Introduction to Sociolinguistics brings this valuable, bestselling textbook up to date with the latest in sociolinguistic research and pedagogy, providing a broad overview of the study of language in social context with accessible coverage of major concepts, theories, methods, issues, and debates within the field. This leading text helps students develop a critical perspective on language in society as they explore the complex connections between societal norms an...

In the long-awaited second edition of Basic Concepts of Intercultural Communication, Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis, Bennett offers a full complement of classic readings on the topic of intercultural communication, including: "Science and Linguistics," by Benjamin Lee Whorf "The Power of Hidden Differences," by Edward T.

Hall "Culture: A Perceptual Approach," by Marshall R. Singer "Comm...

'Redefining the Role of the Community Interpreter' questions the traditional notion of 'role' that is so often taught on interpreter education and training courses and, more often than not, prescribed by the Codes of Ethics/Practice/Conduct published by institutional users and providers of interpreting services. By examining the nature of face-to-face interactions and drawing on the most recent research into community and public service interpreting, the authors propose and describe a wholly ...

Lexical-Functional Syntax, 2nd Edition, the definitive text for Lexical Functional Grammar (LFG) with a focus on syntax, is updated to reflect recent developments in the field.

Updated to reflect recent developments in the field, Lexical-Functional Syntax, 2nd Edition, enhances its stature as the definitive text for Lexical Functional Grammar (LFG) with a primary focus on syntactic structure. Representing the most accessible, empirically-motivated treatment of the mathematical architecture of...

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the u...

Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

No longer a marginal media form, the study of digital game industries and 'gameification' is more popular than ever. Hjorth and Richardson bring you Understanding Games and Gaming Culture; the must-read guide to global games studies. Giving students the tools to conceptually navigate contemporary game studies, this book examines game development, audience and profit in the context of contemporary global debates and media.