Provides a unified framework for both single-level and multilevel modeling of ordinal categorical data

This book provides practical step-by-step guidance for doing grounded theory (GT) using the classic approach articulated by Barney Glaser.

Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.

A cornerstone of this exciting, growing discipline, this text gives readers a clear introduction to key ideas and common complexities met when doing sensory research and provides plenty of real-world examples to show the method in action.

Explaining both why and how to use mixed methods for discovering solutions to complex research problems, this book gives readers the tools to adapt approaches to suit their own research conditions.

Helping students to successfully visualise SEM by drawing on the graphical interface of EQS and providing plenty of screenshots throughout, this book assumes no prior statistical knowledge and includes practical assistance to encourage students to feel confident about using SEM for their research project.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

Building on the acclaimed and successful previous editions, the Third Edition provides further critical updates and illustrations of the applications of reflexive methodology in formulating research strategies.

Covering all aspects of the proposal process, from the most basic questions about form and style to the task of seeking funding, this Sixth Edition has been completely updated and revised to offer clear advice backed up with excellent examples.

A guide to the terms and phrases that partially shape the origins, purpose, logic, meaning and methods of the practices known as qualitative inquiry, this Fourth Edition has 20 additional terms as well as a Readers' Guide.