In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Covering both general and advanced aspects of multivariate methods, this handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis and provides readers with an introduction to and exploration of a large range of techniques.

Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.

Remains an indispensable guide to: Power and inequality; Class politics; Post-industrial society; Globalization; and The crisis in democracy.

Examines humanities and social sciences around the idea of postmodernism. This book leads the reader on an exhilarating tour encompassing the end of Marxism, the enchantment of fashion, symbolism about sex and the body, and the relations between economic exchange and death.

With an emphasis on qualitative research as a process, and with new chapters on researching social mass media and writing a research project, this book takes a holistic approach to research and provides readers with a clear, step-by-step guide

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.

Presenting readers with key research concepts, feminist epistemologies, methodologies, and methods as well as up-to-date debates in the field, this handbook provides students and researchers with a key resource for understanding and engaging with this field.

Introduces students to statistics using SPSS by using engaging subject matter and subjective and objective data.

The Sixth Edition of Making Sense of the Social World offers students an introduction to the variety of social research methods, and helps the reader to understand research in their roles as consumers and novice producers of social science.