Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

This concise and practical guide explores the use of template analysis as a method for conducting research for your business and management Masters dissertation.