Students and researchers across the social sciences

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

Material Methods brings introduces students and researchers to the wide range of cross-disciplinary methods which help us to approach and interpret material culture and materials.

Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.

A Super Quick guide to polishing your academic writing, helping you write with impact and get the best grades.

This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.

Packed full of case studies, activities and hints and tips for best practice, this book gives coaching and mentoring trainees the knowledge and skills they need to make the best start in their research career.

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process.

This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both ...

Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.