Top strategieconsultants hanteren een unieke aanpak bij het opstellen van een strategie voor hun cliënte. Een aanpak die totaal verschilt van die van de strategieafdelingen van de ondernemingen en de businessscholen. Dit boek beschrijft die aanpak stap voor stap. Het legt uit hoe strategieconsultants aan het werk gaan in een organisatie die ze niet kennen, hoe ze de waarheid op tafel krijgen, hoe ze samen met de organisatie de toekomst vormegeven en hoe ze cynici enthousiast maken.

Dit is gee...

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

Premier authorities in t...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...

Published in 1778, The Wealth of Nations was the first book on economics to catch the public's attention. It provides a recipe for national prosperity that has not been bettered since, based on small government and the freedom of citizens to act in their best interests. It reassuringly assumes no knowledge of its subject, and over 200 years on still provides valuable lessons on the fundamentals of economics. This deluxe, selected edition is a stylish keepsake from the Capstone Classics series.

This edition includes...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...