This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Ruchir Sharma is Head of Emerging Markets and Chief Global Strategist at Morgan Stanley Investment Management. His acclaimed book, Breakout Nations: In Pursuit of the Next Economic Miracles (2012), was an international bestseller. Sharma began his career as a writer and still contributes regularly to the Wall Street Journal, Financial Times, Foreign Affairs and other publications. One of the world's largest investors, he was named one of Foreign Affairs' Top Global Thinkers in 2012 and one of...

`Will snare you in its web of deceit ... A brilliant investigative expose' - Harlan Coben, bestselling thriller author

`Reads like a fast-paced John le Carre thriller, and never lets up' - New York Times book review

The Spider Network is the almost-unbelievable and darkly entertaining inside account of the Libor scandal - one of the biggest, farthest-reaching financial scams since the global financial crisis - written by the only journalist with access to Tom Hayes before he was ...

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

Build your calm, work with purpose, live your life. A step-by-step mindfulness coaching programme so you can make mindfulness part of your everyday routine and better manage stress, anxiety and insecurity. The Mindfulness Habit provides an 8-week, peer reviewed mindfulness course alternating with chapters that tackle practical workplace challenges in a relatable and compassionate way.

Topics include working with uncertainty and insecurity; stress and burnout; anxiety; switching off from work,...

Speak Out, Listen Up helps you to navigate power differences and speak up with confidence in a way that you will be heard. But it’s no good speaking up if there isn’t anyone listening, so we also help you to understand how your power enables others to speak up and how it might silence them. Previous edition shortlisted for CMI Management Book of the Year 2020.

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

A thrilling investigation into the secret world of facial recognition technology from an award-winning journalist

Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.