The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

In dit boek vind je alles wat je moet weten om een goede scriptie te schrijven. De Schrijfgids voor economen geeft praktische adviezen van a tot en met z, zodat je scriptie aan alle eisen voldoet. Hoe vind je een goed onderwerp? Wat is een goede probleemstelling en wat is het verschil met de centrale vraag? Wat staat er in de managementsamenvatting en welke schrijfstijl gebruik je? Uitleg wordt afgewisseld met handvatten, formats, tips en adviezen om efficiënt (snel) en effectief (goed) te ...

'De kleine Marx' van Geert Reuten is een handige samenvatting van het standaardwerk 'Das Kapital' van Karl Marx, waarvoor de laatste jaren hernieuwde interesse is ontstaan.

De principes van het (neo)kapitalisme staan om allerlei redenen ter discussie. In dat licht is het interessant om je te verdiepen in de zeer fundamentele kritiek die Karl Marx al in 1867 uitte. Onder anderen Thomas Piketty en Joris Luyendijk hebben daarom zijn denkwerk opnieuw onder de aandacht gebracht.

Tijd dus voor een ...

Saving money means setting aside a portion of your income or earnings instead of spending it immediately. This saved money can be used for future expenses, emergencies, or investments. Saving money is an important financial habit that can help you achieve your financial goals, build wealth, and prepare for unexpected expenses. It can also provide a sense of security and help you avoid debt and financial stress. Saving money can be done in different ways, such as creating a budget, reducing un...

Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions ...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.