Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

Linked to a special mini season of the award-winning StarTalk podcast, this enlightening illustrated narrative by the world’s most celebrated astrophysicist explains the universe from the solar system to the farthest reaches of space with authority and humor.

No one can make the mysteries of the universe more comprehensible and fun than Neil deGrasse Tyson. Drawing on mythology, history, and literature—alongside his trademark wit and charm—Tyson and StarTalk senior producer Lindsey Nyx ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

In dit boek vind je alles wat je moet weten om een goede scriptie te schrijven. De Schrijfgids voor economen geeft praktische adviezen van a tot en met z, zodat je scriptie aan alle eisen voldoet. Hoe vind je een goed onderwerp? Wat is een goede probleemstelling en wat is het verschil met de centrale vraag? Wat staat er in de managementsamenvatting en welke schrijfstijl gebruik je? Uitleg wordt afgewisseld met handvatten, formats, tips en adviezen om efficiënt (snel) en effectief (goed) te ...

'De kleine Marx' van Geert Reuten is een handige samenvatting van het standaardwerk 'Das Kapital' van Karl Marx, waarvoor de laatste jaren hernieuwde interesse is ontstaan.

De principes van het (neo)kapitalisme staan om allerlei redenen ter discussie. In dat licht is het interessant om je te verdiepen in de zeer fundamentele kritiek die Karl Marx al in 1867 uitte. Onder anderen Thomas Piketty en Joris Luyendijk hebben daarom zijn denkwerk opnieuw onder de aandacht gebracht.

Tijd dus voor een ...

Saving money means setting aside a portion of your income or earnings instead of spending it immediately. This saved money can be used for future expenses, emergencies, or investments. Saving money is an important financial habit that can help you achieve your financial goals, build wealth, and prepare for unexpected expenses. It can also provide a sense of security and help you avoid debt and financial stress. Saving money can be done in different ways, such as creating a budget, reducing un...

From the author of The Shifts and the Shocks, and one of the most influential writers on economics, a reckoning with how and why the relationship between democracy and capitalism is coming undone

We are living in an age when economic failings have shaken faith in global capitalism. Political failings have undermined trust in liberal democracy and in the very notion of truth. The ties that ought to bind open markets to free and fair elections are being strained and rejected, even in democracy'...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.