An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.

Join journalist Barry Werth as he pulls back the curtain on Vertex, a start-up pharmaceutical company, and witness firsthand the intense drama being played out in the pioneering and hugely profitable field of drug research.

Founded by Joshua Boger, a dynamic Harvard- and Merck-trained scientific whiz kid, Vertex is dedicated to designing—atom by atom—both a new life-saving immunosuppressant drug, and a drug to combat the virus that causes AIDS.

You will be hooked fr...

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.

The New York Times bestseller by business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions — the Federal Reserve — to show how its policies over the past ten years have accelerated income inequality and put our country’s economic stability at risk.

A book that reveals what the public really wants to know: how Warren Buffett determines where he puts his money. Buffettology is the most detailed explanation ever of the billionaire's unique investment techniques. It uses Buffett's system to access a company's potential economic excellence and the right price to pay for its stock

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

A comprehensive and practical guide to the stock market from a successful fund manager—filled with case studies, important background information, and all the tools you’ll need to become a stock market genius.

Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that por...

Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!