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2023 (5)
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Resultaten (14)

79,95
Vóór 16:30 uur besteld,
vandaag verzonden
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Bestel

Macroeconomics / 7th edition

2024 || Paperback || Paul Krugman e.a. || Macmillan

Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.

The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.

22,95
Vandaag besteld,
maandag verzonden
met 5% korting 21,80
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The Bezos Blueprint

communication Secrets that Power Amazon's Success

2022 || Paperback || Carmine Gallo || Macmillan

From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.

Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.

The Amazon founder shares the traits that made Isaacson’s inno...

81,95
Levertijd: 21 werkdagen
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Bestel

Business Statistics / 2nd edition

for Non-Mathematicians

2016 || Paperback || Sonia Taylor || Macmillan

Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.

84,99
Vóór 16:30 uur besteld,
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The Practice of Statistics for Business and Economics / 5th edition

2020 || Paperback || David Moore e.a. || Macmillan

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

67,95
Levertijd: 4 werkdagen
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Bestel

Principles of Microeconomics (International Edition)

2023 || Paperback || Betsey Stevenson e.a. || Macmillan

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

91,50
Levertijd: 5 werkdagen
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Bestel

Microeconomics in Modules

2021 || Paperback || Paul Krugman e.a. || Macmillan

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

81,95
Levertijd: 4 werkdagen
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Bestel

Essentials of Economics (International Edition)

2023 || Paperback || Paul Krugman e.a. || Macmillan

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...

91,50
Levertijd: 6 werkdagen
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Bestel

Macroeconomics in Modules

2021 || Paperback || Paul Krugman e.a. || Macmillan

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

79,95
Levertijd: 5 werkdagen
+
Bestel

Principles of Economics (International Edition)

2023 || Paperback || Betsey Stevenson e.a. || Macmillan

Every decision is an economic decision.

Principles of Economics by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation that ha...

69,95
Levertijd: 21 werkdagen
+
Bestel

Global Brand Strategy

World-wise Marketing in the Age of Branding

2018 || Paperback || Jan-Benedict Steenkamp || Macmillan

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...