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2021 (4)
2022 (4)
2018 (2)
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E-book via Bookshelf (6)
Paperback (4)
Hardcover (3)

Resultaten (13)

37,50
Direct beschikbaar
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Bestel

Brand Design / 7th edition (English version) (e-book)

2022 || E-book via Bookshelf || Ruud Boer || Pearson Benelux B.V.

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical exa...

62,00
Levertijd: 5 werkdagen
+
Bestel

Reliable Strategic Decision-making

2023 || Hardcover || Pumbo.nl B.V.

Decision-makers can dispose of dozens of books, in which strategic methods and techniques are central. Increasingly, however, decision-makers are asking themselves how reliable those methods and techniques are and how big the chance is that they can achieve their Strategic Goal with them. Decision-makers also want to be able to calculate and test this ‘probability’ themselves. They are no longer satisfied with qualitative descriptions and estimates.

Ernst R. Brus has developed methods and...

46,50
Direct beschikbaar
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Economics of Organizations and Markets (e-book)

2022 || E-book via Bookshelf || Sander Onderstal || Pearson Benelux B.V.

How do employees respond to incentives? Which applicant is most attractive

when several apply to fill a job vacancy? Why and how do governments intervene

in markets?

Finding the right answers to these and other questions is of great importance

for managers and policy makers who want to fully understand the economics of

organizations and markets. Organizations and markets are vital institutions in all

modern societies.

This book examines how ...

24,33
Vandaag besteld,
maandag verzonden
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Bestel

4’33” Time for a Circular Economy

2017 || Hardcover || Collectief Circulaire Economie || Fontys Hogescholen

John Cage wrote 4'33" as a modern music work (1953). It is not played by performers using instruments, but tacet: instruments are not used at all. This does not mean it is a silent work. It is a creation built up of ambient sounds, of that which is present in the moment.

Silence is the invitation to explore what truth is and experience that truth is an unfolding quality within each of us. The essence is that that the supposed division between ourselves and others or our environment is recogni...

32,94
Direct beschikbaar
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Bestel

Export Planning, 2e editie (e-book)

A 10-step approach

2021 || E-book via Bookshelf || Joris Leeman || Pearson Benelux B.V.

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export ...

49,95
Vandaag besteld,
maandag verzonden
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Bestel

Brand Design / 7th edition

The standard guide in brand building

2022 || Hardcover || Ruud Boer || Pearson || met inkijkexemplaar || ook als eBook

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

53,96
Direct beschikbaar
+
Bestel

A Basic Guide to International Business Law / Druk 5 (e-book)

2018 || E-book via Bookshelf || Mr.H. Wevers || Noordhoff || met inkijkexemplaar

- Is an accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law gives students practical knowledge about and an understanding of legal problems that can arise in international business. It helps develop the skills needed to prevent and tackle these problems.

A Basic Guide to Internati...

42,50
Direct beschikbaar
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Bestel

Skill Sheets, 3rd edition (e-book)

An Integrated Approach to Research, Study and Management

2018 || E-book via Bookshelf || Rob van Tulder || Pearson Benelux B.V.

In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the ...

41,95
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maandag verzonden
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Explore the big picture

Forces shaping the future of humanity

2021 || Paperback || Mario van Rijn e.a. || Pearson || met inkijkexemplaar || ook als eBook

Are you interested in the state of our world? In the future of humanity? Have you ever wondered how the major developments of our time fit together? Are you, in fact, interested in exploring the big picture?

The world we live in is undergoing enormous change, and it can feel overwhelming to grasp what it all means, to you, to your family, to your business or job, and to humanity as a whole.

In one book, Explore The Big Picture takes a deep dive into some of the most significant matters we’r...

64,95
Vandaag besteld,
maandag verzonden
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Bestel

Economics of Organizations and Markets, 1st revised edition

2022 || Paperback || Sander Onderstal || Pearson || met inkijkexemplaar || ook als eBook

How do employees respond to incentives? Which applicant is most attractive

when several apply to fill a job vacancy? Why and how do governments intervene

in markets?

Finding the right answers to these and other questions is of great importance

for managers and policy makers who want to fully understand the economics of

organizations and markets. Organizations and markets are vital institutions in all

modern societies.

This book examines how organizations and markets work and

how managers and ...