Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of ...

Queer in Europe takes stock of the intellectual and social status and treatment of queer in the New Europe of the twenty-first century, addressing the ways in which the Anglo-American term and concept 'queer' is adapted in different national contexts, where it takes on subtly different overtones, determined by local political specificities and intellectual traditions. Bringing together contributions by carefully chosen experts, this book explores key aspects of queer in a range of European na...

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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The book gathers a wide spectrum of contributors from Europe, the U.S., South Asia, South Africa and Latin America, who, attuned with present dilemmas in the area of childhood studies, discuss some key theoretical and empirical aspects of child scholarship, such as identity, child wellbeing, child mobility and migration, intergenerational relationships and child abuse.

A short, innovative book that outlines what we know about the declining state of social mobility in the UK and proposes what we should do to reverse this downward trajectory and make Britain a more mobile and just society.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

A guide to the complexities of working with difference and diversity in counselling and psychotherapy.

Large quantities of oil were discovered in the Albertine Rift Valley in Western Uganda in 2006. The sound management of these oil resources and revenues is undoubtedly one of the key public policy challenges for Uganda as it is for other African countries with large oil and/or gas endowments. With oil expected to start flowing in 2021, the current book analyses how this East African country is preparing for the challenge of effectively, efficiently, and transparently managing its oil sector a...

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the fie...

The third edition of Investigating Culture: An Experiential Introduction to Anthropology, the highly praised innovative approach to introducing aspects of cultural anthropology to students, features a series of revisions, updates, and new material. * Offers a refreshing alternative to introductory anthropology texts by challenging students to think in new ways and apply cultural learnings to their own lives * Chapters explore key anthropological concepts of human culture including: language, ...