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Value Proposition Design
How to Create Products and Services Customers Want
2014 || Paperback || A Osterwalder || John Wiley and Sons Ltd
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...
The Design of Everyday Things / 2nd edition
2013 || Paperback || Don Norman || Hachette Book Group USA
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || John Wiley and Sons Ltd || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
How to Become a Video Game Artist
2013 || Paperback || S Kennedy || Watson-Guptill Publications
Starting with the basics of game creation and a look at the artistic skills necessary to get started, this title offers key roles for creators - from concept artists to character animators to marketing artists and beyond. It also features interviews with video game art professionals who've worked for top gaming companies.
In How to Become a Video Game Artist, veteran video game designer Sam R. Kennedy provides the inside track on everything you need to forge a career in the world of video gam...
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Operations Management / 10th edition
2022 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.
Strategi...
Exploring Strategy, Text Only / 13th edition
2023 || Paperback || Richard Whittington e.a. || Pearson
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the fi...
Storytelling with Data
A Data Visualization Guide for Business Professionals
2015 || Paperback || Cole Nussbaumer Knaflic || John Wiley and Sons Ltd
Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples-ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, esp...
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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...