The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.

Widely acknowledged as being the first academic text to provide a critical overview of the (big) data revolution and the classification of data which it outlined is now widely used/recognised as the taxonomy in social science. The Data Revolution a canonical text in data studies and the wider social sciences.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.