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Hogeschool Utrecht (2)

25,95
Levertijd: 5 werkdagen
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Bestel

The Experience Economy

With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

28,50
Levertijd: 3 werkdagen
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Bestel

The Future of Management

2021 || Hardcover || Gary Hamel e.a. || Harvard Business Review Press

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.

Why? The management paradigm of...