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Evil by Design : Interaction Design to Lead Us into Temptation / 1st edition
Interaction Design to Lead Us into Temptation
2013 || Paperback || Chris Nodder || John Wiley and Sons Ltd
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.
Design Thinking for Business Growth / 1st edition
How to Design and Scale Business Models and Business Ecosystems
2021 || Paperback || M Lewrick || John Wiley and Sons Ltd
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...