Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.

Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune?

Nope.

Is it a guide offering a ‘magic formula’ that will eliminate all effort on your path towards success?

Absolutely not.

But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations

Yes.

And it do...

Ever wondered why some people seem to thrive on the unknown while others struggle? Unlock the secret to innovation with "Everything is a Prototype." This guide dismantles the fear of failure, redefining it as a stepping stone to success in any field. It reveals how historical misunderstandings about making mistakes have stifled creativity and offers a new perspective: deliberate error-making as a pathway to genius. The book provides insights and tools for embracing experimentation, leading to...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Lie Like an Artist is about mastering the art of communication, drawing inspiration from how artists convey profound truths in engaging and memorable ways. This book addresses a common challenge: the frustration that comes from miscommunication. By adopting the techniques of artists – who expertly dramatize and exaggerate to capture attention and convey messages – you'll learn to clarify your thoughts and express your ideas in ways that truly resonate and stick in people's minds.

A perfec...

Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do many companies adopt new sales or enabling technologies, yet fail to see the expected increase in turnover or customer satisfaction? And why do customers expect more from your company despite your yearly innovations?

The answer is both complicated and simple. It’s complicated because it requires changing outdated thinking and processes. However, it becomes simple to understand the customer when you th...

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.