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Resultaten (1776)
ISE Principles of Corporate Finance / 14th edition
2022 || Paperback || Richard Brealey e.a. || McGraw-Hill
The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.
Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial d...
Developing Management Skills/ 9th edition (e-book)
2021 || E-book via Bookshelf || David Whetten e.a. || Pearson
Skills Development for Tomorrows managers
In its Ninth Edition, Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way.
Updated for tomorrows managers, this text features contemporary examples, new skill assessments ...
Model Business Letters, Emails and Other Business Documents / 7th edition (e-book)
2022 || E-book via Bookshelf || Shirley Taylor || Pearson
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
Corporate Financial Management
2019 || Paperback || Glen Arnold e.a. || Pearson
Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.
Need extra support? Join over 10 million students benefiting from Pearson MyLabs.
This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...
Innovation Management and New Product Development (e-book)
2020 || E-book via Bookshelf || Paul Trott || Pearson
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book kee...
Business and Management Consulting / 6th edition
Delivering an effective project
2020 || Paperback || Louise Wickham e.a. || Pearson || ook als eBook
Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way businesse...
Work Psychology (e-book)
Understanding Human Behaviour in the Workplace
2022 || E-book via Bookshelf || John Arnold e.a. || Pearson
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with ...
Principles of Marketing, European Edition (e-book)
2019 || E-book via Bookshelf || Phil T. Kotler e.a. || Pearson
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative custom...
Financial Management for Decision Makers (e-book)
2022 || E-book via Bookshelf || Peter Atrill || Pearson
Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and ...
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Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
