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Skill Sheets / 3rd edition
An Integrated Approach to Research, Study and Management
2018 || Paperback || Rob van Tulder || Pearson || met inkijkexemplaar || ook als eBook
In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the exp...
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Explore the big picture
Forces shaping the future of humanity
2021 || Paperback || Mario van Rijn e.a. || Pearson || met inkijkexemplaar || ook als eBook
Are you interested in the state of our world? In the future of humanity? Have you ever wondered how the major developments of our time fit together? Are you, in fact, interested in exploring the big picture?
The world we live in is undergoing enormous change, and it can feel overwhelming to grasp what it all means, to you, to your family, to your business or job, and to humanity as a whole.
In one book, Explore The Big Picture takes a deep dive into some of the most significant matters we’r...
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Economics of Organizations and Markets, 1st revised edition
2022 || Paperback || Sander Onderstal || Pearson || met inkijkexemplaar || ook als eBook
How do employees respond to incentives? Which applicant is most attractive
when several apply to fill a job vacancy? Why and how do governments intervene
in markets?
Finding the right answers to these and other questions is of great importance
for managers and policy makers who want to fully understand the economics of
organizations and markets. Organizations and markets are vital institutions in all
modern societies.
This book examines how organizations and markets work and
how managers and ...
Consumer behaviour, an introduction with MyLab NL access code
2025 || Paperback || Jessica Domen e.a. || Pearson Benelux B.V.
Consumer behaviour, an introduction is a practical guide to the field of consumer behaviour. It provides insight into decisions people make when buying, using, and discarding products. Understanding what drives consumers and developing a deeper knowledge of their reasoning allows businesses to tailor their offerings and strategies to better meet customer needs. The greater the understanding of consumer behaviour, the stronger the connection that can be built.
The book introduces (future) prof...
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Export planning met MyLab / Druk 2
A 10-step approach
2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.
Export Planning w...