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Wiley (7)
Multivariable Feedback Control : Analysis and Design
2005 || Paperback || Sigurd Skogestad || Wiley
Multivariable Feedback Control: Analysis and Design, Second Edition presents a rigorous, yet easily readable, introduction to the analysis and design of robust multivariable control systems. Focusing on practical feedback control and not on system theory in general, this book provides the reader with insights into the opportunities and limitations of feedback control. Taking into account the latest developments in the field, this fully revised and updated second edition: * features a new chap...
Introduction to Statistics for Forensic Scientists / 1st edition
2023 || Paperback || David Lucy || Wiley
Introduction to Statistics for Forensic Scientists is an essential introduction to the subject, gently guiding the reader through the key statistical techniques used to evaluate various types of forensic evidence. Assuming only a modest mathematical background, the book uses real-life examples from the forensic science literature and forensic case-work to illustrate relevant statistical concepts and methods. Opening with a brief overview of the history and use of statistics within forensic sc...
Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
2005 || Hardcover || Alice M. Tybout e.a. || Wiley
Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
Twentieth-Century French Philosophy
Key Themes and Thinkers
2005 || Paperback || Alan D. Schrift || Wiley
This unique book addresses trends such as vitalism, neo-Kantianism, existentialism, Marxism and feminism, and provides concise biographies of the influential philosophers who shaped these movements, including entries on over ninety thinkers. Offers discussion and cross-referencing of ideas and figuresProvides Appendix on the distinctive nature of French academic culture.
Corporate Social Responsibility / 1st edition
Doing the Most Good for Your Company and Your Cause
2005 || Hardcover || Philip Kotler e.a. || Wiley
In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...
An Introduction to Language Policy
Theory and Method
2005 || Paperback || Thomas Ricento || Wiley
An Introduction to Language Policy: Theories and Method is a collection of newly-written chapters that cover the major theories and methods currently employed by scholars active in the field. Provides an accessible introduction to the study of language policy research and language's role in social life. Consists of newly commissioned essays written by internationally recognized scholars. Helps define and describe a growing field of inquiry and is an authoritative source for students, scholars...
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || Wiley
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...