The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on ...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

There is absolutely no precedent for this book, the only encyclopaedic guide to manufacturing processes that explores established, new, emerging and innovative production techniques that have, or will have, an important impact on the design industry. With over 1,200 photographs and technical illustrations, it is the definitive reference for 3D designers, product designers, architects and engineers who need a convenient, highly accessible and practical reference that will enable them to make f...