Written by internationally renowned experts, the Fourth Edition provides a complete introduction to the research process making it the perfect hand-holder for any social science student starting a methods course or project.

With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.

A cutting edge examination of urban theory as related to the realities of social and economic change in today's global cities.

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.

This book offers a detailed explanation of co-teaching which has been embraced by many as a particularly powerful strategy for serving English Learners.