Highly anticipated Second Edition of one of the most popular and influential books ever written in media and cultural studies. A genuine classic, expertly updated for a new generation of students and researchers.

Written by one of the world's leading authorities on image-based methods this is the first book to investigate, in depth, the use of photographs and photo images in research. Using real world case studies and over 40 images it explains the conceptual and methodological approaches needed to study photographs and images.

Structured as a series of probing questions, and covering a range of methods, this book reflects on the challenge posed by the idea that social research should serve evidence-based practice.