A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.

Using a scientific and evidence based approach, this text addresses the neuroscience and psychology of addiction, with chapters focusing on psychological, biological and societal aspects.

Written for undergraduates, this book will become crucial to any student wanting a key to unlock the world of child development, by ensuring they understand the main concepts in the discipline.

This Fourth Edition provides the most comprehensive coverage of positive psychology's science and applications, presenting new frameworks for understanding positive emotions and human strengths, and exploring various positive conditions such as empathy, altruism, gratitude, attachment and love.