This is an in-depth yet practical guide for Masters students on conducting research interviews, from conceiving the interview, through to preparing, conducting and analysing the interview.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

This is an in-depth yet practical guide for Masters students on basic quantitative methods of analysis, covering the foundations through to the analysis.

This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.