Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.

A second edition of two classic texts, now in an all-in-one volume. A general introduction to the increasingly influential cross-disciplinary area of discourse studies, this is edited by the key name in the field and has a stellar list of contributors.

Packed with case studies and a wide range of international examples, this highly critical text reveals CSR as an attempt to gain legitimacy from consumers and employees, therefore furthering the exploitative and colonizing agenda of the corporation.

Captivating in content and style, this book is a concise and timely look at the impact of digital technologies for journalism and the journalist through a cultural, political and economic lens.