Shows how social marketing can be successfully used to change environmental behaviour

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.