Designed to meet the needs of public health students, practitioners, and researchers, this Second Edition offers a firm grounding in qualitative and mixed methods, including their social science roots and public health applications.

Takes the academic, the student and the professional on a meaningful "journey" from formulating a research question all the way to analysis and delivery.

Offers both students and practitioners of public health and health psychology an indispensable resource providing not only a wealth of information and examples about specific cultural groups in North America but also assessment and implementation guidelines for promoting health and behaviors that optimize health in any cultural community.

A concise introduction to the contexts, theories and practicalities of health provision in a globalised world.

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.