This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.

Incorporating recurring case studies, student real life examples, and packed with exercises, chapter objectives and suggestions for further reading, this highly practical guide encourages personal development and ensures that trainees and qualified therapists get the most, both professionally and personally, from their practice-based research.