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Grewal, D: Retail Marketing Management
The 5 Es of Retailing
2019 || Hardcover || Grewal || SAGE
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
53,00
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Retail Marketing Management: The 5 Es of Retailing
2023 || Paperback || Grewal || SAGE
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
