Moving away from the usual medical-modeled framework of mental health focused on problems, this title takes a postmodern, social construction approach, looking for and amplifying strengths and encouraging stakeholders to use them.

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.