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Digital marketing fundamentals / Druk 2 (e-book)
From strategy to ROI
2021 || E-book via Bookshelf || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar
- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from more than 20 online marketing specialists;
- English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...
The Basics of financial management exercises / Druk 4 (e-book)
2021 || E-book via Bookshelf || Wim Koetzier e.a. || Noordhoff || met inkijkexemplaar
- Workbook accompanying the textbook The Basics of Financial Management;
- well suited for self-study due to the structural framework of the book and the additional online study materials;
- written from an international perspective.
For over 25 years now, The Basics of Financial Management has been an authoritative book on the fundamentals of financial management. With the first few chapters form an introduction to the key economic concepts. The remaining chapters delve deeper into the field...
