"The book's structure permits the incorporation of a great deal of clinical information, much of it representing the integration of modern molecular genetics and brain imaging with neuropharmacology"--

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for today's communication challenges. Crucial Conversations provides powerful skills to ensure every conversation¿especially difficult ones¿leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to ge...

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Fully updated coverage of PCB design and construction with EAGLEThis thoroughly revised, easy-to-follow guide shows, step-by-step, how to create your own professional-quality PCBs using the latest versions of EAGLE. Make Your Own PCBs with EAGLE: From Schematic Designs to Finished Boards, Second Edition, gu...

"The magic shared in these pages is actionable advice on how you can lead the change in your organization to develop your people and create a durable culture of innovation."- James P. Womack, coauthor of The Machine That Changed the World and Lean Thinking, and founder of the Lean Enterprise Institute

"This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading edge practices that give the reader a wealth of inform...

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation¿especially difficult ones¿leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to produ...