Macmillan (4)
Technology Management / 2nd edition
Activities and Tools
2016 || Paperback || Dilek Cetindamar e.a. || Macmillan
The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.
Theories of Developmental Psychology
2016 || Paperback || Patricia H. Miller || Macmillan
Theories of Developmental Psychology is the ideal book for anyone interested in an insightful, in-depth look at child development. With her engaging tone and exceptional scholarship, Patricia Miller illustrates what is exciting about each theory she presents and how it contributes to a broader understanding of developmental psychology. Revised to reflect the latest empirical and theoretical findings as well as our changing world Theories of Developmental Psychology 6th edition provides the mo...
Using and Interpreting Statistics
A Practical Text for the Behavioral, Social, and Health Sciences
2016 || Paperback || Eric W Corty || Macmillan
Eric Corty’s engaging textbook is exceptionally well suited for behavioral science students studying statistical practice in their field for the first time. An award-winning master teacher, Corty speaks to students in their language, with an approachable voice that conveys the basics of collecting and understanding statistical data step by step. Examples come from the behavioral and social sciences, as well as from recognizable aspects of everyday life to help students see the relevance of ...
Innovation Management: Effective Strategy and Implementation
2016 || Paperback || R. Mitchell K. Goffin || Macmillan
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve per...