The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. ...

THE NO ASSHOLE RULE will be a manifesto for the masses who feel oppressed by the jerks they work with, serve and struggle to lead.

An authoritative, practical guide on how to develop the mindset necessary for success, both personal and professional. - Revised and updated with new material