Stepping into the CEO role for the first time is a formidable challenge.

With high expectations for transformative leadership, how do you create lasting change? This book serves as your essential guide, offering the tools and insights necessary to succeed. The first 100 days are crucial for analyzing your organization and building a robust growth strategy. Even seasoned CEOs will find valuable insights to inspire new avenues for expansion. Why? Written by a CEO, for CEOs Hands-on advice, imm...

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-...

In our Never Normal world, the pace of change is not just rapid; it's relentless, transforming our reality into a landscape that is perpetually unfamiliar and where the only constant is change itself. This is a book about that state of continuous evolution, about a world where traditional norms and mechanisms have dissolved, and new ones are yet to be universally acknowledged. From strategy, technology, culture, innovation and risk, to courage, and personal growth: Peter's book examines all o...