Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

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Uncover the fundamentals of DevOps and develop the skills you need to succeed in this fascinating and fast-moving sector.

Find balance in your digital life and improve your wellbeing with fascinating insights and practical tips.

Unlock the secrets of the UK's investment and financial markets and take control of your finances with this clear and practical guide for beginner investors.

Zoom past the competition and learn from the world of Formula One to lead your business through disruption and change.

Build a profitable investment portfolio with this plain language guide to the basics and beyond of investing.

Develop the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions.

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The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.

Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...