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Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

2024 || Paperback || Grant Leboff || Kogan Page Ltd

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

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How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

2024 || Paperback || John Westwood || Kogan Page Ltd

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.