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A Circular Economy Handbook / 2nd edition
How to Build a More Resilient, Competitive and Sustainable Business
2020 || Paperback || Catherine Weetman || Kogan Page Ltd
WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming ...
Evidence-Informed Learning Design
Creating Training to Improve Performance
2020 || Paperback || Mirjam Neelen e.a. || Kogan Page Ltd
Learning and Development (L&D) programmes are too often based on fads, the latest trends or learning designers' personal preferences without critical evaluation. Evidence-Informed Learning Design allows learning professionals to move away from this type of approach by showing them how to assess and apply relevant scientific literature, learning science research and proven learning techniques to design their training in a way that will make a measurable difference to employee performance and o...
Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
2020 || Paperback || Damian Ryan || Kogan Page Ltd
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...
Accounting for Non-Accountants / 12th edition
2020 || Paperback || David Horner || Kogan Page Ltd
Learn how to navigate the maze of accounting concepts and financial terms with this guide to the basics of financial and management accounting.
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions. Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-sp...