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The Experience Economy
Updated Edition
2011 || Paperback || B.Joseph Pine II e.a. || Harvard Business Review Press
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not.
In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more...
HBR's 10 Must Reads on Managing Yourself
with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen
2011 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).
We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...