The qualitative interview resembles a good conversation. What makes somebody a good discussion partner? That he listens attentively, thinks along, empathizes with what has just been said and does not interrupt. In short, someone who is empathetic and interested. Is such a person a good interviewer by nature? No, as these characteristics form only the basis for a part of the Art referred to in the title of this book. However, the interviewer also needs additional knowledge and Skills that are ...

Designers solve problems. Ideas and problems change, however, and new techniques and materials are invented, new production methods are developed. Designing is a process of trial and error. During the development process, designers will think up solutions or part solutions for the problems that they have been presented with. They do not know if this solution will work. Therefore, they will try out their solution, for instance using a test model or a scale model: trial. Sometimes, the solution...

This book deals with the process that leads to innovations. It provides an overall method for innovating in companies. As the method originated in Delft, it is called The Delft Innovation Method. It consists of five interconnected elements:

1. a general model of the corporate innovation process;

2. a facilitative leadership style;

3. a diversely composed innovation team;

4. the use of creative techniques;

5. the connection of the company to the external world.

The Delft Innovation Method is w...

The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:

* Why is it better to put this photo here rather than there?

* What background color should I use for my presentation?

* What do I need to bear in mind when creating an internet page?

* Is it better to use a table, a graph or an i...