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Hype Machine
How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
2024 || Paperback || Sinan Aral || Crown
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Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2020 || Paperback || Eric Ries || Crown
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...